Our Story: A Structured Alternative to Volume-Based Tutoring Agencies
Founded in 2012 by Craig Selinger, Themba Tutors was created as a more intentional alternative to high-volume tutoring agencies. Our in-person services are available throughout New York City, as well as in New York State—including Westchester and Long Island—and in Connecticut, New Jersey, and Boston. We also offer in-person services in California and Washington where appropriate. In Minnesota, services are provided exclusively via structured virtual delivery. Beyond these regions, we support families through remote services nationally and internationally. We work with families using parent-directed or self-directed funding models and can provide clear documentation to support those arrangements when permitted. Approval, eligibility, and reimbursement decisions remain the responsibility of the family and their funding administrator.
The word Themba means “Trust” in Swahili. This principle guides every relationship we build with families seeking personalized educational support. Unlike volume-based marketplaces, we operate as a boutique practice where human connection meets professional expertise.
Whether we are providing in-person tutoring or executive function coaching within our established service regions, or delivering remote support to families outside those areas, our focus remains on sustainable academic performance and execution consistency. We believe meaningful progress happens through intentional matching—ensuring every student is paired with a highly qualified member of our learning specialists and coaches roster.
Craig is a nationally recognized academic performance and executive function specialist. His work has been featured in Healthline, Psych Central, and NYMetro Parents, and he has lectured at NYU Langone, Mount Sinai Hospital, and NAPO.
After 25 years working with students in demanding academic environments, I have seen that inconsistency rarely reflects ability — it reflects system misalignment. At Themba Tutors, we don't just assign a tutor; we hand-select a specialist who understands the nuances of your child's learning profile. My commitment is to ensure every student is paired with a specialist capable of building structured, measurable academic systems.
